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FOR IMMEDIATE RELEASE
Press Release


Mother-daughter team to open Mary & Blanche! on Maryland Avenue


Annapolis, MD – Marian Rainford and her daughter, Melissa Rainford, will make their dream a reality on November 24th when Mary & Blanche! opens at 78 Maryland Avenue. The pair had an idea for the shop five years ago when they had trouble finding different, playful cards and gifts. Now that Mary & Blanche! is approaching its launch, the Rainfords anticipate the items within the gift boutique will be as unique to shoppers as the store’s art deco exterior is to historic Maryland Avenue.

Both women bring vast retail and entrepreneurial acumen to Mary & Blanche!. Having over 20 years of retail experience, Melissa has worked for a variety of retailers—from individual stores to big box corporations—as sales associate, merchadiser and operations manager. She adds, “Multi-tasking as a mom for the past 4 years helps, too!”

Marian’s corporate and marketing experience perfectly complements Melissa’s retail expertise, as does her previous 5-year co-ownership of an upscale landscaping business in St. Croix, Virgin Islands. Her current role as owner of and principal decorator at True to You Interiors, an interior design business she will continue to run simultaneously with Mary & Blanche!, adds to the eclectic mix of talents these woman share.

Using their combined experience and instincts, the pair chose the Maryland Avenue location because of its charm and character. As Annapolis residents, Marian and Melissa are familiar with the unique local flavor that Maryland Avenue maintains in the midst of the city. Because they both enjoy shopping there, they are confident their customers will also appreciate the appeal of strolling Maryland Avenue. Marian adds, “The fun façade of our shop fits with Mary & Blanche!

The whimsical store name was inspired by an inside joke. Marian explains, “When I lived on St. Croix, I playfully called a friend ‘Mary’ and in return he called me ‘Blanche.’ Melissa and I liked the sound of the names together and thought ‘Mary & Blanche’ would be a fun and quirky name for a fun and quirky shop.”

The Rainfords view their family relationship as a great business advantage. “We already know each others’ personalities and which strengths we bring to the table,” observes Melissa. Marian agrees, and feels the business will enhance and grow their relationship.

The team envisions Mary & Blanche! serving Annapolis as “an outrageously fun place to shop” (the store’s tagline) for years to come—and hopes the shop will leave a family legacy on Maryland Avenue that provides opportunities for their children and grandchildren.

About Mary & Blanche!

Mary & Blanche! is a unique gift boutique that delivers its promise of providing “an outrageously fun place to shop” by offering shoppers a funky, fresh and fantastic assortment of cards and gifts for any occasion. Owned by a mother- daughter team that decided to bring hard-to-find items to Annapolis, Mary & Blanche! is a contemporary shop in a historic Maryland Avenue location. For additional information, contact Marian or Melissa Rainford via phone or e-mail (see below for details).

Press release prepared by Single Chair Creative Studio.